About us

ecoVeritas (formerly known as Propack Environmental) was founded by Richard Hughes in 1999 to assist companies with the calculation of their packaging waste obligations.

Our vision

Our vision is to help businesses respond creatively, cost-effectively and responsibly to the challenges raised by climate change and environmental sustainability, specifically in relation to recycling, packaging minimisation and carbon footprinting.

Our team

	Richard Hughes (Managing Director) graduated from Cambridge University in 1983 and received his Environmental Masters from Imperial College in 1987. He has since worked full-time in the environmental sector at Cambridge University, BP, and ERM, before founding ecoVeritas in 1999. He has assisted over 50 companies with calculating their packaging waste obligations in many sectors including retail (supermarket, department stores, and toys), food and drink wholesale, gardening, and automotive. He has a broad understanding of CSR issues in business, in addition to being an expert in data modelling. Richard has verified global carbon emissions sixteen times for major international companies including BP, General Utilities, GSK, Severn Trent, Cultor, Danisco, and Kesko. He is passionate about environmental and social issues, was a founding director of the charity Refugee Resource, and served as a non-executive director of EIRIS, the leading not-for-profit ethical investment research organisation. Richard is also treasurer of Oxcar, which aims to use a car club to reduce Oxford's transport carbon footprint.
	Rupert Alison (Senior Consultant) brings many years' experience data modelling and management. Since gaining an M.A. in Physics at Oxford University, he gathered 11 years' experience with data collection and analysis within several science departments at Oxford University, before coming to ecoVeritas as a technical data analyst. Rupert leads our work with REPRA, and has overseen major improvements in calculation accuracy and quality control within the group. In his spare time, Rupert is a piano-accordionist who regularly plays gigs at local festivals, weddings, and other functions.
	Samuel Hampton (Consultant) is a first-class Geography graduate from Oxford University, and is passionate about sustainability, climate change, and how businesses can contribute to a lower carbon economy. Since joining us in 2008, Sam has taken on a variety of senior roles and now manages several large packaging calculations along with our CSR issues tracking work. Sam has worked on collaborative projects with the Oxford University Statistics Department, and has contributed countless innovative ideas to our more complex calculations. In his spare time, Sam enjoys painting, edits an online social science journal, and volunteers for Asylum Welcome, an Oxford charity.
	Mark Hughes (Software Developer) has developed Packman, the software we use both to calculate packaging obligations and perform our quality control. He is a professionally qualified database developer with sixteen years' experience of working with mission critical financial applications in the City for companies such as Bank of Tokyo Mitsubishi PLC (8 years), Atlantic Computer Group, Deloitte & Touche and PriceWaterhouseCoopers.
	Charles Henderson (Carbon Specialist and Lifecycle Analyst) brings over 10 years' experience of working with carbon issues for businesses, the public sector and individuals. He combines technical experience of carbon footprinting and life cycle assessment with a track record in stimulating communication programmes on the climate change agenda. He founded CarbonNeutral Newcastle, and has developed wide-reaching climate campaigns, maximising the marketing and PR opportunities from low-carbon initiatives by businesses.
	Kyle Miller (Data Analyst) has a B.S. in Aeronautical Engineering from WPI in Worcester, Massachusetts. After completing his degree in 2009, he moved to Oxford with his fiancée and has been working for ecoVeritas ever since. Kyle loves finding novel solutions to difficult, open-ended problems, and has previously put his skills to use in projects sponsored by the City of Venice (Italy) and the U.S. Army. A person who passionately enjoys writing and photography, he maintains a blog and photo gallery to share stories and images of his travels with others.
	Lucy Mase-Robinson (Data Analyst) has a degree in Mathematics from Oxford University, where she also rowed for the university. Lucy joined ecoVeritas in November 2009 as a data analyst, and works mostly with REPRA, conducting extensive quality assurance. In her free time, Lucy coaches the rowing team at Mansfield College, Oxford.
	Eve Hemingway (Marketing and PR Specialist) works with us on a part-time basis, juggling sales and marketing with full time study at King's College, London. She is an avid traveller, and the list of countries she has visited is ever-increasing (currently numbering 25). Her favourites have been India and the Gambia, and soon to be added are Bolivia and, in time for the carnival next year, Brazil.