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ecoVeritas Team


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Meet Our Team

The ecoVeritas team is proud to work to a set of core values which benefit our clients and our staff.
We aspire to:

  • Work to a high standard.
  • Run a business which is profitable and resilient.
  • Promote ethical and environmental responsibility.
  • Continually learn and develop.
  • Support a balanced lifestyle which nourishes staff.
  • Foster a spirit of goodwill and respect.
  • Develop a culture of proactive, open communication.

Richard Hughes

Managing Director

Graduated from Cambridge University in Physics, Mathematics and Computer Science in 1983 and received his Environmental Masters from Imperial College in 1987. He has since worked full-time in the environmental sector at Cambridge University, BP, and ERM, and founded ecoVeritas in 1999. He has assisted nearly 100 companies with calculating their packaging waste obligations in many sectors including retail, food and drink wholesale, gardening, and automotive. He has a broad understanding of CSR issues in business, in addition to being an expert in data modelling.

Freya Bower

Freya Bower


Joined ecoVeritas in 2014 after completing a Maths degree at Murray Edwards College, Cambridge. Freya manages the Retailers’ Producer Responsibility Association (REPRA), our compliance solution for the UK’s leading department stores, as well as some of our larger grocery projects. Outside of work, Freya enjoys singing in termly concerts with her choir and playing board games.

Paul Marsh

Paul Marsh


Joined ecoVeritas after graduating with a degree in Physics. He works on some of our largest packaging projects, including REPRA, in addition to taking a lead on our Global work. Paul is a self-proclaimed ‘outdoorsy guy’ who loves trekking, cycling and bird-watching.

Catherine Hodgkinson

Office Manager

Has an English degree from Oxford University and an Early Medieval Studies MA from York University. She has had a long career in journals publishing at the large international publisher, Wiley. She has worked within production and marketing roles and has managed a large team of editors. Catherine joined ecoVeritas in 2015 to oversee the company’s office administration, book keeping and Human resources. In her spare time she enjoys dance-based exercise and attending a variety of preschool groups with her daughter who was born in 2013.

George Edwards

Data Analyst

Joined ecoVeritas in 2016 after completing an MSc in Medical Anthropology from Green Templeton College, Oxford.  George has taken on management of many of ecoVeritas’ smaller projects as well as helping out in non-project tasks where he can.  In his spare time, George trains daily for triathlon and enjoys baking the food to fuel this.

Zack Ollerton

Data Analyst

Has a BSc in Geoscience from University of Leeds and an MSc in Geoscience from Heriot-Watt University. He joined ecoVeritas in November 2016. In his spare time, Zack enjoys attempting to grow vegetables, drawing and catching up with friends.

Tony Barron

Business Development Manager

Graduated in Mathematics, Statistics and Computing at the University of Gloucestershire; this was followed by a 40-year career in the IT sector, initially as a Computer Programmer, and finally as Business Development and Sales Director of a large multi-national software house. Tony joined ecoVeritas in 2014 to develop sales and marketing capability. In his spare time, Tony is a Lay Pastor in the Church of England and a keen restorer of vintage radio equipment.

Mark Hughes

Software Developer

Is a professionally qualified database developer with over a decade of experience in packaging analysis, and sixteen years’ experience of working with mission critical financial applications in the City for companies such as Bank of Tokyo Mitsubishi PLC, Atlantic Computer Group, Deloitte & Touche and PriceWaterhouseCoopers. Mark is the lead developer of our PACKMAN system.

Ales Patrusau

IT Manager

Oversees the company’s ever-growing IT infrastructure and operational effectiveness.