Key points
- The alliance will support Veolia’s already trusted Packaging Compliance Scheme, used by over 450 businesses across the UK.
- Ecoveritas’ 25 years of experience helps support over 100 businesses across 80 countries with their compliance needs.
- The alliance comes into force just as Europe enacts stronger Packaging and Packaging Waste Regulation (PPWR), and supports businesses to have confidence in their packaging compliance.
Veolia, the UK’s leading environmental solutions company, has today announced a new alliance with the Manchester-based packaging data specialist, Ecoveritas, to integrate market-leading data solutions into an ‘all-in-one’ compliance scheme purposefully designed to stay ahead of ongoing policy and regulatory changes.
This alliance will see Veolia’s already trusted Packaging Compliance Scheme benefit from Ecoveritas’ integrated data with audit-ready reporting systems, data aggregation and validation, offering Veolia’s compliance scheme members a fully rounded service for the years ahead.
The compliance landscape in the UK, as well as the European Union (EU), is constantly evolving to drive greater accountability and disincentivise the use of unrecyclable materials in support of building a more robust circular economy. As of 2025, producers have new complex data management requirements as part of their obligation to accurately describe the composition and weights of all packaging products and streams (such as card, paper, glass and plastic) that they use. Furthermore, as the UK continues to evolve its circular economy, producers now face modulated fees based on the materials they use in household packaging, under the Recyclability Assessment Methodology (RAM).
Difficult or impossible to recycle packaging, rated red under the RAM, currently attracts an additional 20% cost compared to the standard, rising to 100% by 2028. Consequently, producers have the opportunity to reduce their costs by opting for widely recyclable packaging that earns a green rating under the RAM. Nevertheless, recyclability is just one component to evaluate; factors such as packaging weight must also be accounted for when determining how to optimise savings under Extended Producer Responsibility (EPR). Those cost savings are exactly what this alliance aims to achieve for compliance scheme members.
- 450+businesses use Veolia’s Packaging Compliance Scheme
- +20%extra cost for red-rated packaging under the RAM today
- 100%extra cost for red-rated packaging by 2028
- 93%of British businesses affected, or expecting to be, by PPWR
Additionally, as of August this year, any packaging placed on the EU market and Northern Ireland must fully comply with PPWR, with recent research suggesting that as much as 93% of British businesses have been affected or expect to be affected, adding another layer of complexity for companies wanting to do business across the continent.
Businesses wanting to stay on top of their compliance requirements often face daunting challenges, both when it comes to staying educated about their obligations and having the data to hand to prove they are doing so. These challenges see companies paying for multiple solutions to guarantee compliance.
Through this new alliance, Veolia will be able to offer a unique all-in-one compliance solution, backed by Ecoveritas’ 25-year strong service in key policy and compliance areas such as pEPR, Waste Electrical and Electronic Equipment and Plastic Packaging Tax, all essential aspects for Veolia’s compliance scheme members.
The alliance will assist Veolia scheme members across a wide variety of sectors such as hospitality, food and beverage and manufacturing, analysing their packaging data to help ensure their reporting is robust and producing the correct obligations and costs.
At Veolia, we are constantly looking for new ways to help improve and instil accountability into the industries we work in. Compliance is an essential part of this and so this alliance with Ecoveritas to bring their data-driven expertise to our client base made complete sense and stands to benefit all our compliance scheme members.
The evolving pEPR policy landscape and increased costs associated with the evolution of RAM can be both daunting and costly for those businesses who fall short. This alliance enables Veolia to deliver industry-leading compliance support for our members, helping them keep environmental security a priority while maintaining full regulatory compliance.
This alliance brings together our packaging data expertise with Veolia’s expertise in waste and producer compliance, doubling the support available to help producers navigate the rules effectively.
Although much anticipated, the first EPR invoices have come as a shock to many producers. There’s a general lack of understanding across industry about the risks and opportunities EPR presents.
British manufacturers and retailers face a significant compliance challenge. If they fail to get a grip on their new responsibilities, they could end up paying more than they owe, pressure that will inevitably be passed on to consumers. This alliance will help businesses tackle that challenge for the foreseeable future.
ENDS
Notes to editors
About Veolia
Veolia, a global leader in environmental services, works every day to build ecological security for the benefit of public health and the competitiveness of industries and regions. With 215,000 employees across five continents, working closely with local communities, and thanks to its cutting-edge technologies, the group cleans up pollution, reduces carbon emissions, and regenerates resources through concrete solutions that combine its expertise in water and water technologies, waste (including hazardous waste management) and local energy. In 2025, the Veolia group served 110 million people with drinking water and 97 million with sanitation, produced 45 million megawatt hours of energy, and treated 64 million tons of waste. Veolia Environnement (Paris Euronext: VIE, Fortune 500, SBF 120) generated consolidated revenue of €44.4 billion in 2025. www.veolia.com
About Ecoveritas
Trading since 1999, Ecoveritas is a compliance and environmental data consultancy that helps producers report accurately and pay only what they owe. As a partner to Veolia’s Packaging Compliance Scheme, it supports members in checking that their packaging data is robust, their EPR obligations are correct and their costs are justified.
Ecoveritas also turns that data into clear cost and sustainability insights, showing businesses where fees can be reduced and which packaging decisions will have the greatest impact. With an international presence and experience across UK pEPR, PPWR, Plastic Packaging Tax and WEEE, it can also support members as their compliance needs grow beyond the UK. www.ecoveritas.com
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