EU Packaging & Packaging Waste Regulation (PPWR)
PPWR introduces new requirements covering packaging design, recyclability, labelling and documentation for packaging placed on the EU market.
The first obligations begin in August 2026, with further requirements rolling out through 2030 and beyond.
PPWR regulates:
♻️ Recyclability
📦 Packaging design
🏷 Labelling
🔁 Reuse & refill systems
⚠️ Substances of concern
📊 Extended Producer Responsibility
PPWR replaces the previous Packaging Directive and introduces harmonised rules for packaging placed on the EU market.
Who does it apply to?
Manufacturers
Importers
Brand Owners
Distributors / E-commerce sellers
If your business places packaging on the EU market, PPWR may apply.
Key Milestone Timeline

Act Now:
• Identify whether PPWR applies to your organisation
• Map packaging portfolio (types, SKUs, materials)
• Prepare for 2026 conformity assessment requirements
• Review substances of concern (PFAS, heavy metals)
Start Planning:
• Recyclability performance requirements
• Recycled content targets
• Packaging minimisation rules
• Harmonised EU labelling
Many of these changes affect packaging design and supply chains, meaning early planning is essential.
How Ecoveritas helps
PPWR Obligation Assessment
Data and Conformity Support
Book a PPWR Assessment
Understanding how the EU Packaging & Packaging Waste Regulation applies to your business is the first step in preparing for the upcoming requirements.
Our PPWR assessment is designed to help you understand your exposure to the regulation, identify the obligations that apply to your business, and outline the steps needed to prepare.
Complete the form to arrange a PPWR assessment with our team.