Compliance

EU Packaging & Packaging Waste Regulation (PPWR)

PPWR introduces new requirements covering packaging design, recyclability, labelling and documentation for packaging placed on the EU market.

The first obligations begin in August 2026, with further requirements rolling out through 2030 and beyond.

EU PPWR Hero

PPWR regulates:

 

♻️ Recyclability


📦 Packaging design


🏷 Labelling


🔁 Reuse & refill systems


⚠️ Substances of concern


📊 Extended Producer Responsibility

 

PPWR replaces the previous Packaging Directive and introduces harmonised rules for packaging placed on the EU market.


Who does it apply to?

Manufacturers 3

Manufacturers

Produce packaging or commission packaging under their brand.
Importers

Importers

Bring packaged goods into the EU market.
Brand Owners

Brand Owners

Sell products under their own name or trademark.
Ecommerce

Distributors / E-commerce sellers

Place packaged goods on the EU market.

If your business places packaging on the EU market, PPWR may apply.

Key Milestone Timeline

Act Now:

• Identify whether PPWR applies to your organisation
• Map packaging portfolio (types, SKUs, materials)
• Prepare for 2026 conformity assessment requirements
• Review substances of concern (PFAS, heavy metals)

Start Planning:

• Recyclability performance requirements
• Recycled content targets
• Packaging minimisation rules
• Harmonised EU labelling

How Ecoveritas helps

PPWR Assessment

PPWR Obligation Assessment

In the first phase, Ecoveritas works with your organisation to understand how the EU Packaging and Packaging Waste Regulation (PPWR) applies to your business. This begins with a consultation to understand your supply chain, the packaging you handle, and your role in placing packaging on the EU market. Our policy team then undertakes a tailored assessment of your obligations under PPWR. The outcome is a bespoke briefing that explains the regulation, key timelines, and the specific actions your business may need to take, including the packaging data that will be required. We also provide a conformity report template and review the findings with your team to clarify next steps.
Implementation PPWR

Data and Conformity Support

Once obligations are understood, Ecoveritas can support the practical work required to prepare for PPWR conformity requirements. This phase focuses on collecting and structuring the packaging data needed to support a conformity report. Our team works with your organisation to gather information from internal teams and packaging suppliers across the supply chain. We then carry out validation and quality checks to ensure the data is complete, consistent and defensible. The resulting information can be structured into a conformity report for your organisation, or securely managed and stored by Ecoveritas to support ongoing regulatory requirements.

Book a PPWR Assessment

Understanding how the EU Packaging & Packaging Waste Regulation applies to your business is the first step in preparing for the upcoming requirements.

Our PPWR assessment is designed to help you understand your exposure to the regulation, identify the obligations that apply to your business, and outline the steps needed to prepare.

Complete the form to arrange a PPWR assessment with our team.